Cookie Policy

This Cookie Policy explains what cookies are, how Eleven Spectacles uses them on our website, and how you can manage your cookie preferences.

What Are Cookies?

Definition

Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They serve to:

• Remember your preferences and settings
• Track your browsing behavior
• Improve your user experience
• Measure website performance
• Deliver targeted advertising

Cookie Components

A cookie typically contains:

• Name - Identifier for the cookie
• Value - Data stored in the cookie
• Domain - Website that set the cookie
• Path - Location on website where cookie applies
• Expiration - When the cookie expires

Types of Cookies by Duration

Session Cookies:

• Deleted when you close your browser
• Temporary storage
• Used for shopping carts, login sessions

Persistent Cookies:

• Remain on your device after you close the browser
• Set to expire on a specific date
• Used for remembering preferences, login information

How We Use Cookies

At Eleven Spectacles, we respect your privacy:

• Analytics tracking is cookieless and anonymous by default (no consent needed)
• Marketing cookies require your explicit consent
• You have full control through our Cookie Settings

Cookie Categories

We use cookies and tracking in the following categories:

1. Essential / Necessary Cookies

What They Do

Essential cookies are required for our website to function properly. They enable:

• Secure checkout process
• Shopping cart functionality
• Session management
• Account login and security
• Form data preservation
• Load balancing

Legal Basis

These cookies are necessary for contract performance and do NOT require consent under GDPR. They are always enabled.

Examples

Your Control

You cannot disable essential cookies-they're necessary for the website to work. However, most browsers allow you to be notified when cookies are being set or to refuse all cookies (which may affect website functionality).

2. Analytics Cookies

What They Do

Analytics cookies help us understand how visitors use our website. They measure:

• Pages visited
• Time spent on each page
• Click patterns and navigation
• Device and browser information
• Geographic location (anonymized)
• Referral sources

How We Use Analytics

We use analytics to:

• Identify popular content
• Improve website usability
• Fix broken pages
• Optimize performance
• Understand user behavior patterns
• Anonymously - we do NOT identify individual users

PostHog Analytics (Cookieless Tracking)

Provider: PostHog (EU-hosted)
Type: Cookieless analytics
Data Collected: Anonymous browsing patterns
Legal Basis: Legitimate interest (GDPR compliant)
Consent Required: No (anonymous by default)

How it works:

• Uses privacy-preserving server-side hash instead of cookies
• Hash generated from: IP address, browser user agent, and daily rotating salt
• Cannot track you across days or identify you personally
• Data is fully anonymized and aggregated
• Daily salt is deleted after event processing

Your data is never:

• Sold to third parties
• Used for personal profiling
• Shared with advertisers
• Tracked across sessions or devices

What makes it privacy-friendly:

• No personal data stored in your browser
• Cannot track you across different websites
• Cannot link your activity across multiple days
• Server hash is irreversible - we cannot extract your IP or user agent from it
• Complies with GDPR without requiring consent

Your Control

Opt-out options:

1. Cookie Settings: Visit Cookie Settings and disable analytics tracking
2. Do Not Track: Enable "Do Not Track" in your browser settings
3. Browser Settings: Disable JavaScript (may affect website functionality)
4. Direct Request: Contact us at privacy@elevenspectacles.com to request exclusion

When you opt-out, PostHog will stop collecting any analytics data from your visits.

3. Marketing & Advertising Cookies

What They Do

Marketing cookies help us deliver relevant advertising and measure campaign effectiveness. They:

• Track conversions from ads
• Remember your interests
• Show relevant products
• Measure ad performance
• Enable remarketing campaigns

Providers & Services

Google Tag Manager (GTM)

Provider: Google
Purpose: Deploy marketing tags and track events
Data Collected: User behavior, conversions, interactions
Retention: Varies by specific tags (typically 2 years)
Legal Basis: Consent (required)

What GTM tracks:

• Page views and events
• Add-to-cart actions
• Purchase conversions
• Form submissions
• Video views

Google's privacy: Google Privacy Policy

Google Ads Cookies

Provider: Google
Purpose: Measure advertising effectiveness, show relevant ads
Data Collected: Conversion data, audience interests, demographics
Retention: 90+ days
Legal Basis: Consent (required)

What Google Ads tracks:

• Ad clicks and impressions
• Product purchases
• Website conversions
• Audience segmentation

Remarketing: Google may show you Eleven Spectacles ads on other websites based on your visit to us.

Google's privacy: Google Privacy Policy

Meta Pixel (Facebook Pixel)

Provider: Meta Platforms, Inc.
Purpose: Measure advertising effectiveness, track conversions, create audiences
Data Collected: Conversion events, audience interests, browsing behavior
Retention: 90+ days
Legal Basis: Consent (required)

What Meta Pixel tracks:

• Page views and user interactions
• Add-to-cart actions
• Purchase conversions and transaction values
• Form submissions
• Lead generation

Remarketing: Meta may show you Eleven Spectacles ads on Facebook and Instagram based on your visit to us. Meta uses this data to create lookalike audiences and expand your reach.

Meta's privacy: Meta Privacy Policy

Your Control

Marketing cookies require your consent. You can:

• Accept through our cookie banner
• Decline (no marketing cookies placed)
• Manage preferences anytime at Manage Cookies
• Opt out of Google ads at Google Ad Settings

4. Functional / Preference Cookies

What They Do

Functional cookies remember your choices and preferences to enhance your experience:

• Language and region settings
• Theme preferences (light/dark mode)
• Display preferences
• Accessibility settings
• Account preferences

Examples

Legal Basis

Some functional cookies (like language) are essential. Others rely on legitimate interest or consent depending on the specific cookie.

Your Control

You can disable most functional cookies, but some may be necessary for proper website operation. Changes will take effect after you refresh the page.

Our Cookie Consent System

Cookie Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

Option 1: Accept All

• Accept all cookies (essential, analytics, marketing, functional)
• Recommended for full website experience

Option 2: Decline

• Decline all non-essential cookies
• Only essential cookies are placed
• Privacy-focused option

Option 3: Manage Preferences

• Customize exactly which cookies to accept
• Fine-grained control over your privacy

Consent Storage

Your cookie preferences are stored in a cookie that lasts 12 months. After 12 months, we'll ask again to ensure your preferences are still current.

Changing Your Preferences

You can change your cookie preferences anytime by:

1. Visiting Manage Cookies
2. Using the cookie banner that appears on every page
3. Clearing cookies in your browser settings
4. Contacting us at support@elevenspectacles.com

Browser & Device Controls

Disable Cookies in Your Browser

All modern browsers allow you to manage cookies:

Chrome:

• Settings → Privacy and security → Cookies and other site data

Firefox:

• Preferences → Privacy & Security → Cookies and Site Data

Safari:

• Preferences → Privacy → Manage Website Data

Edge:

• Settings → Privacy, search, and services → Cookies and other site data

Do Not Track (DNT)

If your browser sends a "Do Not Track" signal:

• We will respect it
• Non-essential cookies will not be placed
• Your browsing will be more private

Check if DNT is enabled:

• Chrome: Settings → Privacy and security → Send a "Do not track" request
• Firefox: Preferences → Privacy & Security → Do Not Track

Clear Cookies

You can delete cookies already placed on your device:

• Chrome: Settings → Privacy and security → Clear browsing data → Cookies and cached images
• Firefox: Preferences → Privacy & Security → Cookies and Site Data → Clear Data
• Safari: Develop menu → Empty Caches (or clear history)

Third-Party Cookies

What They Are

Third-party cookies are placed by domains other than the website you're visiting. They're used for:

• Cross-site tracking
• Retargeting advertisements
• Analytics across multiple sites

Third Parties We Work With

Google (GTM & Ads)

• Domains: google.com, googleadservices.com, googlesyndication.com
• Purpose: Analytics, ads, remarketing
• Google Privacy

PostHog

• Domain: posthog.com (EU-hosted)
• Purpose: Anonymized analytics
• PostHog Privacy

Managing Third-Party Cookies

Most third-party cookies are managed through:

• Our cookie banner (accept/decline)
• Individual provider opt-out tools
• Your browser settings

Data Protection & Privacy

Your Data is Protected

When we collect data through cookies, we protect it under:

• GDPR (EU 2016/679) - EU data protection regulation
• Our Privacy Policy - See full Privacy Policy
• Industry security standards

What We Don't Do

• ✗ Sell your data to third parties
• ✗ Share personal data with advertisers
• ✗ Use cookies to identify you personally (except essential cookies for account functionality)
• ✗ Share data with countries outside the EU without safeguards

What We Do

• ✓ Use cookies only as described in this policy
• ✓ Obtain your consent for non-essential cookies
• ✓ Allow you to manage your preferences
• ✓ Encrypt data in transit
• ✓ Limit data retention

International Data Transfers

Cookies & GDPR

Cookies placed by third-party services (Google, PostHog) may process data internationally:

Google (US-based):

• Uses Standard Contractual Clauses (SCCs) for data protection
• Subject to EU-US Data Privacy Framework
• Learn more

PostHog (EU-hosted):

• EU-based data processing
• No international transfer
• Full GDPR compliance

You can review each provider's privacy policy for details about their data protection measures.

Cookie Retention & Deletion

How Long We Keep Cookie Data

Automatic Deletion

• Session cookies are automatically deleted when you close your browser
• Persistent cookies expire on their set date
• We do not indefinitely retain cookie data

Manual Deletion

You can delete cookies anytime through your browser settings (see "Browser Controls" section above).

Cookie Consent & Legal Compliance

Legal Basis

Our cookie policy complies with:

• GDPR (EU 2016/679) - Explicit consent for non-essential cookies
• ePrivacy Directive (2002/58/EC) - Cookie consent requirements
• Directive 2009/136/EC - Cookie notification requirement
• UK PECR (Privacy and Electronic Communications Regulations)
• National privacy laws of EU member states

Consent Rules

Essential cookies: No consent needed (necessary for contract)

Cookieless analytics (PostHog): No consent needed (anonymous, GDPR-compliant)

• Active by default
• Can be opted-out via Cookie Settings

Marketing cookies: Consent required before placement

Consent mechanism: Cookie banner on first visit with granular controls

Specific Cookies on Our Website

Complete Cookie List

Here are the specific cookies we use:

Essential Cookies (Always Enabled)

Analytics Tracking

PostHog (Cookieless - Active by Default)

• Type: Server-side hash (no cookies)
• Purpose: Anonymous analytics
• Duration: Daily rotating (data cannot be linked across days)
• Opt-out: Available via Cookie Settings

Google Analytics (If Accepted)

Marketing Cookies (If Accepted)

Frequently Asked Questions

Q: Do I have to accept cookies to shop?
A: Only essential cookies are required for shopping. PostHog analytics runs cookieless by default. Marketing cookies are optional.

Q: How do I opt out of analytics tracking?
A: PostHog uses cookieless anonymous tracking by default (no consent needed). You can opt-out completely via Cookie Settings.

Q: Can I delete cookies after accepting them?
A: Yes. Clear cookies in your browser settings at any time. You can also change your preferences at Cookie Settings.

Q: Why do you use Google Ads cookies?
A: To measure the effectiveness of our advertising campaigns and show you relevant products. These require your consent.

Q: Is PostHog tracking me personally?
A: No. PostHog uses a privacy-preserving server hash that:

• Cannot identify you personally
• Cannot track you across days (daily rotating salt)
• Cannot track you across devices or browsers
• Is fully GDPR-compliant without requiring consent

Q: What if I clear my cookies?
A: You may need to log in again or re-set preferences. Your cookie consent preference will reset. PostHog cookieless tracking will continue (unless you opted out).

Q: Can you track me across websites?
A: No, PostHog only tracks on our website. Google Ads (if you consent) may show you ads on other websites. You can opt out at Google Ad Settings.

Q: Do you sell data to advertisers?
A: Never. Your data is never sold. Analytics data is fully anonymized. Marketing partners use data only to show relevant ads (with your consent).

Q: How long do you keep analytics data?
A: PostHog data cannot be linked across days (daily rotating hash). Google Analytics (if opted-in) retains data for 2 years.

Q: What about cookies from third parties I don't control?
A: We only work with reputable providers. All third-party data processing is covered by data processing agreements and complies with GDPR.

Changes to This Policy

Updates

We may update this Cookie Policy to:

• Reflect changes in our cookie use
• Respond to new regulations
• Add or remove services
• Improve clarity

Changes are effective immediately upon posting. We'll update the "Last Updated" date.

Notification

For significant changes:

• We may send an email notification
• Display a banner on our website
• Require renewed cookie consent

Contact Us

Cookie Questions

Email: support@elevenspectacles.com
Subject: "Cookie Policy Question"

Data Protection Concerns

Email: support@elevenspectacles.com
Subject: "Data Protection Inquiry"

Report Privacy Violations

Commission for Personal Data Protection (CPDP):

• https://cpdp.bg
• Phone: +359 (2) 940 20 46

Related Legal Documents

Learn more about our privacy and compliance practices:

• Privacy Policy
• Terms & Conditions
• Company Imprint
• Accessibility Statement
• Copyright & IP Rights

Resources

Learn more about cookies:

• All About Cookies
• International Association of Privacy Professionals (IAPP)
• Your Europe - Cookies
• Google Privacy & Security

Version: 1.0
Effective Date: January 7, 2026
Last Updated: January 7, 2026

Compliance: GDPR (EU 2016/679), ePrivacy Directive (2002/58/EC), Directive 2009/136/EC, UK PECR