---
title: "Cookie Policy"
description: "Information about cookies and how we use them on our website"
canonical_url: "https://elevenspectacles.com/resources/legal/cookie-policy"
last_updated: "2026-01-07"
---

<div className="flex,flex-wrap,gap-2,mb-6">
<u-badge icon="i-heroicons-hand-raised" label="Your Choice" variant="outline">



</u-badge>

<u-badge icon="i-heroicons-shield-check" label="GDPR Compliant" variant="outline">



</u-badge>

<u-badge icon="i-heroicons-eye-slash" label="No Tracking" variant="outline">



</u-badge>
</div>

This Cookie Policy explains what cookies are, how Eleven Spectacles uses them on our website, and how you can manage your cookie preferences.

---

## What Are Cookies?

### Definition

Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They serve to:

- Remember your preferences and settings
- Track your browsing behavior
- Improve your user experience
- Measure website performance
- Deliver targeted advertising

### Cookie Components

A cookie typically contains:

- **Name** - Identifier for the cookie
- **Value** - Data stored in the cookie
- **Domain** - Website that set the cookie
- **Path** - Location on website where cookie applies
- **Expiration** - When the cookie expires

### Types of Cookies by Duration

**Session Cookies:**

- Deleted when you close your browser
- Temporary storage
- Used for shopping bags, login sessions

**Persistent Cookies:**

- Remain on your device after you close the browser
- Set to expire on a specific date
- Used for remembering preferences, login information

---

## How We Use Cookies

At Eleven Spectacles, we respect your privacy:

- **Analytics tracking is cookieless** and anonymous by default (no consent needed)
- **Marketing cookies require your explicit consent**
- You have full control through our [Cookie Settings](/cookie-settings)

### Cookie Categories

We use cookies and tracking in the following categories:

---

## 1. Essential / Necessary Cookies

### What They Do

Essential cookies are **required** for our website to function properly. They enable:

- Secure checkout process
- Shopping bag functionality
- Session management
- Account login and security
- Form data preservation
- Load balancing

### Legal Basis

These cookies are necessary for contract performance and do NOT require consent under GDPR. They are always enabled.

### Examples

<table>
<thead>
  <tr>
    <th>
      <strong>
        Cookie
      </strong>
    </th>
    
    <th>
      <strong>
        Purpose
      </strong>
    </th>
    
    <th>
      <strong>
        Duration
      </strong>
    </th>
    
    <th>
      <strong>
        Provider
      </strong>
    </th>
  </tr>
</thead>

<tbody>
  <tr>
    <td>
      Session ID
    </td>
    
    <td>
      Maintains your browsing session
    </td>
    
    <td>
      Session
    </td>
    
    <td>
      Eleven Spectacles
    </td>
  </tr>
  
  <tr>
    <td>
      Shopping Bag
    </td>
    
    <td>
      Stores items you've selected
    </td>
    
    <td>
      Session
    </td>
    
    <td>
      Eleven Spectacles
    </td>
  </tr>
  
  <tr>
    <td>
      Security Token
    </td>
    
    <td>
      Prevents CSRF attacks
    </td>
    
    <td>
      Session
    </td>
    
    <td>
      Eleven Spectacles
    </td>
  </tr>
  
  <tr>
    <td>
      Language Preference
    </td>
    
    <td>
      Remembers your language choice
    </td>
    
    <td>
      1 year
    </td>
    
    <td>
      Eleven Spectacles
    </td>
  </tr>
  
  <tr>
    <td>
      HTTPS Enforcement
    </td>
    
    <td>
      Ensures secure connection
    </td>
    
    <td>
      Session
    </td>
    
    <td>
      Eleven Spectacles
    </td>
  </tr>
</tbody>
</table>

### Your Control

You **cannot** disable essential cookies-they're necessary for the website to work. However, most browsers allow you to be notified when cookies are being set or to refuse all cookies (which may affect website functionality).

---

## 2. Analytics Cookies

### What They Do

Analytics cookies help us understand how visitors use our website. They measure:

- Pages visited
- Time spent on each page
- Click patterns and navigation
- Device and browser information
- Geographic location (anonymized)
- Referral sources

### How We Use Analytics

We use analytics to:

- Identify popular content
- Improve website usability
- Fix broken pages
- Optimize performance
- Understand user behavior patterns
- **Anonymously** - we do NOT identify individual users

### PostHog Analytics (Cookieless Tracking)

**Provider:** PostHog (EU-hosted)<br />

**Type:** Cookieless analytics<br />

**Data Collected:** Anonymous browsing patterns<br />

**Legal Basis:** Legitimate interest (GDPR compliant)<br />

**Consent Required:** No (anonymous by default)

**How it works:**

- Uses privacy-preserving server-side hash instead of cookies
- Hash generated from: IP address, browser user agent, and daily rotating salt
- Cannot track you across days or identify you personally
- Data is fully anonymized and aggregated
- Daily salt is deleted after event processing

**Your data is never:**

- Sold to third parties
- Used for personal profiling
- Shared with advertisers
- Tracked across sessions or devices

**What makes it privacy-friendly:**

- No personal data stored in your browser
- Cannot track you across different websites
- Cannot link your activity across multiple days
- Server hash is irreversible - we cannot extract your IP or user agent from it
- Complies with GDPR without requiring consent

### Your Control

**Opt-out options:**

1. **Cookie Settings**: Visit [Cookie Settings](/cookie-settings) and disable analytics tracking
2. **Do Not Track**: Enable "Do Not Track" in your browser settings
3. **Browser Settings**: Disable JavaScript (may affect website functionality)
4. **Direct Request**: Contact us at [support@elevenspectacles.com](mailto:support@elevenspectacles.com) to request exclusion

When you opt-out, PostHog will stop collecting any analytics data from your visits.

---

## 3. Marketing & Advertising Cookies

### What They Do

Marketing cookies help us deliver relevant advertising and measure campaign effectiveness. They:

- Track conversions from ads
- Remember your interests
- Show relevant products
- Measure ad performance
- Enable remarketing campaigns

### Providers & Services

#### Google Tag Manager (GTM)

**Provider:** Google<br />

**Purpose:** Deploy marketing tags and track events<br />

**Data Collected:** User behavior, conversions, interactions<br />

**Retention:** Varies by specific tags (typically 2 years)<br />

**Legal Basis:** Consent (required)

**What GTM tracks:**

- Page views and events
- Add-to-bag actions
- Purchase conversions
- Form submissions
- Video views

**Google's privacy:** [Google Privacy Policy](https://policies.google.com/privacy)

#### Google Ads Cookies

**Provider:** Google<br />

**Purpose:** Measure advertising effectiveness, show relevant ads<br />

**Data Collected:** Conversion data, audience interests, demographics<br />

**Retention:** 90+ days<br />

**Legal Basis:** Consent (required)

**What Google Ads tracks:**

- Ad clicks and impressions
- Product purchases
- Website conversions
- Audience segmentation

**Remarketing:** Google may show you Eleven Spectacles ads on other websites based on your visit to us.

**Google's privacy:** [Google Privacy Policy](https://policies.google.com/privacy)

#### Meta Pixel (Facebook Pixel)

**Provider:** Meta Platforms, Inc.<br />

**Purpose:** Measure advertising effectiveness, track conversions, create audiences<br />

**Data Collected:** Conversion events, audience interests, browsing behavior<br />

**Retention:** 90+ days<br />

**Legal Basis:** Consent (required)

**What Meta Pixel tracks:**

- Page views and user interactions
- Add-to-bag actions
- Purchase conversions and transaction values
- Form submissions
- Lead generation

**Remarketing:** Meta may show you Eleven Spectacles ads on Facebook and Instagram based on your visit to us. Meta uses this data to create lookalike audiences and expand your reach.

**Meta's privacy:** [Meta Privacy Policy](https://www.facebook.com/privacy/policy/)

### Your Control

Marketing cookies **require your consent**. You can:

- Accept through our cookie banner
- Decline (no marketing cookies placed)
- Manage preferences anytime at [Manage Cookies](/cookie-settings)
- Opt out of Google ads at [Google Ad Settings](https://adssettings.google.com)

---

## 4. Functional / Preference Cookies

### What They Do

Functional cookies remember your choices and preferences to enhance your experience:

- Language and region settings
- Theme preferences (light/dark mode)
- Display preferences
- Accessibility settings
- Account preferences

### Examples

<table>
<thead>
  <tr>
    <th>
      <strong>
        Setting
      </strong>
    </th>
    
    <th>
      <strong>
        Stored In
      </strong>
    </th>
    
    <th>
      <strong>
        Duration
      </strong>
    </th>
  </tr>
</thead>

<tbody>
  <tr>
    <td>
      Language choice
    </td>
    
    <td>
      Functional cookie
    </td>
    
    <td>
      1 year
    </td>
  </tr>
  
  <tr>
    <td>
      Currency preference
    </td>
    
    <td>
      Functional cookie
    </td>
    
    <td>
      1 year
    </td>
  </tr>
  
  <tr>
    <td>
      Display theme
    </td>
    
    <td>
      Functional cookie
    </td>
    
    <td>
      Until cleared
    </td>
  </tr>
  
  <tr>
    <td>
      Accessibility settings
    </td>
    
    <td>
      Functional cookie
    </td>
    
    <td>
      1 year
    </td>
  </tr>
</tbody>
</table>

### Legal Basis

Some functional cookies (like language) are essential. Others rely on **legitimate interest** or **consent** depending on the specific cookie.

### Your Control

You can disable most functional cookies, but some may be necessary for proper website operation. Changes will take effect after you refresh the page.

---

## Our Cookie Consent System

### Cookie Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

**Option 1: Accept All**

- Accept all cookies (essential, analytics, marketing, functional)
- Recommended for full website experience

**Option 2: Decline**

- Decline all non-essential cookies
- Only essential cookies are placed
- Privacy-focused option

**Option 3: Manage Preferences**

- Customize exactly which cookies to accept
- Fine-grained control over your privacy

### Consent Storage

Your cookie preferences are stored in a cookie that lasts **12 months**. After 12 months, we'll ask again to ensure your preferences are still current.

### Changing Your Preferences

You can change your cookie preferences anytime by:

1. Visiting [Manage Cookies](/cookie-settings)
2. Using the cookie banner that appears on every page
3. Clearing cookies in your browser settings
4. Contacting us at [support@elevenspectacles.com](mailto:support@elevenspectacles.com)

---

## Browser & Device Controls

### Disable Cookies in Your Browser

All modern browsers allow you to manage cookies:

**Chrome:**

- Settings → Privacy and security → Cookies and other site data

**Firefox:**

- Preferences → Privacy & Security → Cookies and Site Data

**Safari:**

- Preferences → Privacy → Manage Website Data

**Edge:**

- Settings → Privacy, search, and services → Cookies and other site data

### Do Not Track (DNT)

If your browser sends a "Do Not Track" signal:

- We will **respect it**
- Non-essential cookies will not be placed
- Your browsing will be more private

**Check if DNT is enabled:**

- Chrome: Settings → Privacy and security → Send a "Do not track" request
- Firefox: Preferences → Privacy & Security → Do Not Track

### Clear Cookies

You can delete cookies already placed on your device:

- **Chrome:** Settings → Privacy and security → Clear browsing data → Cookies and cached images
- **Firefox:** Preferences → Privacy & Security → Cookies and Site Data → Clear Data
- **Safari:** Develop menu → Empty Caches (or clear history)

---

## Third-Party Cookies

### What They Are

Third-party cookies are placed by domains other than the website you're visiting. They're used for:

- Cross-site tracking
- Retargeting advertisements
- Analytics across multiple sites

### Third Parties We Work With

**Google (GTM & Ads)**

- Domains: google.com, googleadservices.com, googlesyndication.com
- Purpose: Analytics, ads, remarketing
- [Google Privacy](https://policies.google.com/privacy)

**PostHog**

- Domain: posthog.com (EU-hosted)
- Purpose: Anonymized analytics
- [PostHog Privacy](https://posthog.com/privacy)

### Managing Third-Party Cookies

Most third-party cookies are managed through:

- Our cookie banner (accept/decline)
- Individual provider opt-out tools
- Your browser settings

---

## Data Protection & Privacy

### Your Data is Protected

When we collect data through cookies, we protect it under:

- **GDPR (EU 2016/679)** - EU data protection regulation
- **Our Privacy Policy** - [See full Privacy Policy](/resources/legal/privacy-policy)
- Industry security standards

### What We Don't Do

- ✗ Sell your data to third parties
- ✗ Share personal data with advertisers
- ✗ Use cookies to identify you personally (except essential cookies for account functionality)
- ✗ Share data with countries outside the EU without safeguards

### What We Do

- ✓ Use cookies only as described in this policy
- ✓ Obtain your consent for non-essential cookies
- ✓ Allow you to manage your preferences
- ✓ Encrypt data in transit
- ✓ Limit data retention

---

## International Data Transfers

### Cookies & GDPR

Cookies placed by third-party services (Google, PostHog) may process data internationally:

**Google (US-based):**

- Uses Standard Contractual Clauses (SCCs) for data protection
- Subject to EU-US Data Privacy Framework
- [Learn more](https://policies.google.com/privacy)

**PostHog (EU-hosted):**

- EU-based data processing
- No international transfer
- Full GDPR compliance

You can review each provider's privacy policy for details about their data protection measures.

---

## Cookie Retention & Deletion

### How Long We Keep Cookie Data

<table>
<thead>
  <tr>
    <th>
      <strong>
        Type
      </strong>
    </th>
    
    <th>
      <strong>
        Duration
      </strong>
    </th>
    
    <th>
      <strong>
        Reason
      </strong>
    </th>
  </tr>
</thead>

<tbody>
  <tr>
    <td>
      Essential cookies
    </td>
    
    <td>
      Session or 1 year
    </td>
    
    <td>
      Website functionality
    </td>
  </tr>
  
  <tr>
    <td>
      PostHog (cookieless)
    </td>
    
    <td>
      1 day (daily hash)
    </td>
    
    <td>
      Anonymous analytics
    </td>
  </tr>
  
  <tr>
    <td>
      Google Analytics (if opted-in)
    </td>
    
    <td>
      30-90 days
    </td>
    
    <td>
      Performance analysis
    </td>
  </tr>
  
  <tr>
    <td>
      Marketing (if opted-in)
    </td>
    
    <td>
      90+ days
    </td>
    
    <td>
      Campaign measurement
    </td>
  </tr>
  
  <tr>
    <td>
      Preference cookies
    </td>
    
    <td>
      1 year
    </td>
    
    <td>
      Remember your settings
    </td>
  </tr>
</tbody>
</table>

### Automatic Deletion

- Session cookies are automatically deleted when you close your browser
- Persistent cookies expire on their set date
- We do not indefinitely retain cookie data

### Manual Deletion

You can delete cookies anytime through your browser settings (see "Browser Controls" section above).

---

## Cookie Consent & Legal Compliance

### Legal Basis

Our cookie policy complies with:

- **GDPR (EU 2016/679)** - Explicit consent for non-essential cookies
- **ePrivacy Directive (2002/58/EC)** - Cookie consent requirements
- **Directive 2009/136/EC** - Cookie notification requirement
- **UK PECR (Privacy and Electronic Communications Regulations)**
- **National privacy laws** of EU member states

### Consent Rules

**Essential cookies:** No consent needed (necessary for contract)

**Cookieless analytics (PostHog):** No consent needed (anonymous, GDPR-compliant)

- Active by default
- Can be opted-out via [Cookie Settings](/cookie-settings)

**Marketing cookies:** Consent required before placement

**Consent mechanism:** Cookie banner on first visit with granular controls

---

## Specific Cookies on Our Website

### Complete Cookie List

Here are the specific cookies we use:

#### Essential Cookies (Always Enabled)

<table>
<thead>
  <tr>
    <th>
      <strong>
        Cookie Name
      </strong>
    </th>
    
    <th>
      <strong>
        Provider
      </strong>
    </th>
    
    <th>
      <strong>
        Purpose
      </strong>
    </th>
    
    <th>
      <strong>
        Duration
      </strong>
    </th>
  </tr>
</thead>

<tbody>
  <tr>
    <td>
      session_id
    </td>
    
    <td>
      Eleven Spectacles
    </td>
    
    <td>
      Maintains your session
    </td>
    
    <td>
      Session
    </td>
  </tr>
  
  <tr>
    <td>
      cart_items
    </td>
    
    <td>
      Eleven Spectacles
    </td>
    
    <td>
      Stores shopping bag
    </td>
    
    <td>
      Session
    </td>
  </tr>
  
  <tr>
    <td>
      csrf_token
    </td>
    
    <td>
      Eleven Spectacles
    </td>
    
    <td>
      Security protection
    </td>
    
    <td>
      Session
    </td>
  </tr>
  
  <tr>
    <td>
      language
    </td>
    
    <td>
      Eleven Spectacles
    </td>
    
    <td>
      Language preference
    </td>
    
    <td>
      1 year
    </td>
  </tr>
  
  <tr>
    <td>
      currency
    </td>
    
    <td>
      Eleven Spectacles
    </td>
    
    <td>
      Currency preference
    </td>
    
    <td>
      1 year
    </td>
  </tr>
</tbody>
</table>

#### Analytics Tracking

**PostHog (Cookieless - Active by Default)**

- **Type**: Server-side hash (no cookies)
- **Purpose**: Anonymous analytics
- **Duration**: Daily rotating (data cannot be linked across days)
- **Opt-out**: Available via [Cookie Settings](/cookie-settings)

**Google Analytics (If Accepted)**

<table>
<thead>
  <tr>
    <th>
      <strong>
        Cookie Name
      </strong>
    </th>
    
    <th>
      <strong>
        Provider
      </strong>
    </th>
    
    <th>
      <strong>
        Purpose
      </strong>
    </th>
    
    <th>
      <strong>
        Duration
      </strong>
    </th>
  </tr>
</thead>

<tbody>
  <tr>
    <td>
      _ga
    </td>
    
    <td>
      Google
    </td>
    
    <td>
      Analytics tracking
    </td>
    
    <td>
      2 years
    </td>
  </tr>
  
  <tr>
    <td>
      _gid
    </td>
    
    <td>
      Google
    </td>
    
    <td>
      Analytics session
    </td>
    
    <td>
      24 hours
    </td>
  </tr>
</tbody>
</table>

#### Marketing Cookies (If Accepted)

<table>
<thead>
  <tr>
    <th>
      <strong>
        Cookie Name
      </strong>
    </th>
    
    <th>
      <strong>
        Provider
      </strong>
    </th>
    
    <th>
      <strong>
        Purpose
      </strong>
    </th>
    
    <th>
      <strong>
        Duration
      </strong>
    </th>
  </tr>
</thead>

<tbody>
  <tr>
    <td>
      <em>
        gcl
      </em>
      
      *
    </td>
    
    <td>
      Google Ads
    </td>
    
    <td>
      Conversion tracking
    </td>
    
    <td>
      90 days
    </td>
  </tr>
  
  <tr>
    <td>
      fr
    </td>
    
    <td>
      Facebook (if used)
    </td>
    
    <td>
      Audience segmentation
    </td>
    
    <td>
      90 days
    </td>
  </tr>
  
  <tr>
    <td>
      goog_pem_mod
    </td>
    
    <td>
      Google
    </td>
    
    <td>
      Campaign management
    </td>
    
    <td>
      Varies
    </td>
  </tr>
</tbody>
</table>

---

## Frequently Asked Questions

**Q: Do I have to accept cookies to shop?**<br />


A: Only essential cookies are required for shopping. PostHog analytics runs cookieless by default. Marketing cookies are optional.

**Q: How do I opt out of analytics tracking?**<br />


A: PostHog uses cookieless anonymous tracking by default (no consent needed). You can opt-out completely via [Cookie Settings](/cookie-settings).

**Q: Can I delete cookies after accepting them?**<br />


A: Yes. Clear cookies in your browser settings at any time. You can also change your preferences at [Cookie Settings](/cookie-settings).

**Q: Why do you use Google Ads cookies?**<br />


A: To measure the effectiveness of our advertising campaigns and show you relevant products. These require your consent.

**Q: Is PostHog tracking me personally?**<br />


A: No. PostHog uses a privacy-preserving server hash that:

- Cannot identify you personally
- Cannot track you across days (daily rotating salt)
- Cannot track you across devices or browsers
- Is fully GDPR-compliant without requiring consent

**Q: What if I clear my cookies?**<br />


A: You may need to log in again or re-set preferences. Your cookie consent preference will reset. PostHog cookieless tracking will continue (unless you opted out).

**Q: Can you track me across websites?**<br />


A: No, PostHog only tracks on our website. Google Ads (if you consent) may show you ads on other websites. You can opt out at [Google Ad Settings](https://adssettings.google.com).

**Q: Do you sell data to advertisers?**<br />


A: Never. Your data is never sold. Analytics data is fully anonymized. Marketing partners use data only to show relevant ads (with your consent).

**Q: How long do you keep analytics data?**<br />


A: PostHog data cannot be linked across days (daily rotating hash). Google Analytics (if opted-in) retains data for 2 years.

**Q: What about cookies from third parties I don't control?**<br />


A: We only work with reputable providers. All third-party data processing is covered by data processing agreements and complies with GDPR.

---

## Changes to This Policy

### Updates

We may update this Cookie Policy to:

- Reflect changes in our cookie use
- Respond to new regulations
- Add or remove services
- Improve clarity

**Changes are effective immediately upon posting.** We'll update the "Last Updated" date.

### Notification

For significant changes:

- We may send an email notification
- Display a banner on our website
- Require renewed cookie consent

---

## Contact Us

### Cookie Questions

**Email:** [support@elevenspectacles.com](mailto:support@elevenspectacles.com)<br />

**Subject:** "Cookie Policy Question"

### Data Protection Concerns

**Email:** [support@elevenspectacles.com](mailto:support@elevenspectacles.com)<br />

**Subject:** "Data Protection Inquiry"

### Report Privacy Violations

**Commission for Personal Data Protection (CPDP):**

- [https://cpdp.bg](https://cpdp.bg)
- Phone: +359 (2) 940 20 46

---

## Resources

**Learn more about cookies:**

- [All About Cookies](https://allaboutcookies.org)
- [International Association of Privacy Professionals (IAPP)](https://iapp.org)
- [Your Europe - Cookies](https://europa.eu/youreurope/business/cookies/index_en.htm)
- [Google Privacy & Security](https://policies.google.com/privacy)

---

**Version:** 1.0<br />

**Effective Date:** January 7, 2026<br />

**Last Updated:** January 7, 2026

**Compliance:** GDPR (EU 2016/679), ePrivacy Directive (2002/58/EC), Directive 2009/136/EC, UK PECR